We are a commune of inquiring, skeptical, politically centrist, capitalist, anglophile, traditionalist New England Yankee humans, humanoids, and animals with many interests beyond and above politics. Each of us has had a high-school education (or GED), but all had ADD so didn't pay attention very well, especially the dogs. Each one of us does "try my best to be just like I am," and none of us enjoys working for others, including for Maggie, from whom we receive neither a nickel nor a dime. Freedom from nags, cranks, government, do-gooders, control-freaks and idiots is all that we ask for.
More like competition for the Jeep Wrangler family of vehicles, and to a much lesser extent Toyota 4-Runner. Bronco has numerous quality problems as documented in online enthusiast forums, so in that respect it is also competing with Range Rover, ha ha.
It's trying to be something but ugliest Bronco ever imo. Kinda like the new Mustang. I've seen a few on the road and the top - above the fenders - looks like they crimped the entire thing for no reason. Hard to see from the angle of the picture above. Would have been nice to have those extra few cubic inches of space inside. For my money, I'll pay up for 92-96 version.
I drove a used '83 Bronco for 10 years. It was everything I needed and it never let me down. Today I saw one of the new Broncos and I have to say---it was disappointing. Ford should have named it The Gelding. It's going to be the truck of choice for teenage girls with rich parents.