We are a commune of inquiring, skeptical, politically centrist, capitalist, anglophile, traditionalist New England Yankee humans, humanoids, and animals with many interests beyond and above politics. Each of us has had a high-school education (or GED), but all had ADD so didn't pay attention very well, especially the dogs. Each one of us does "try my best to be just like I am," and none of us enjoys working for others, including for Maggie, from whom we receive neither a nickel nor a dime. Freedom from nags, cranks, government, do-gooders, control-freaks and idiots is all that we ask for.
Every good salesperson I've worked with uses this technique.
What are the benefits of buying the product, and how will it improve your life/work environment?
Car salespeople use this technique regularly. For me, a car has an engine and 4 wheels. It goes from point A to point B. All the other stuff, style, color, accessories, apply to whoever else is buying the car. Me? I just want to know if I can visit family in it and will I get to the station each day without it breaking down.
The salesperson talks how your life will be better with heated seats, that you'll want to drive more because it's so comfortable, that people will be impressed when you pull up in it, etc.
That works with some people. Frankly, not me.
But then again, the toughest person to sell to is a salesperson. I've done sales (not anymore) so I know the tricks. Have a good story. Keep it short and simple. Don't oversell, or sell past the sale. But most importantly - the THEM to visualize THEIR future with YOUR product in as positive a fashion as possible.
Probably the best job I ever did with that was selling my wife on me. She's had buyer's remorse ever since. :)