We are a commune of inquiring, skeptical, politically centrist, capitalist, anglophile, traditionalist New England Yankee humans, humanoids, and animals with many interests beyond and above politics. Each of us has had a high-school education (or GED), but all had ADD so didn't pay attention very well, especially the dogs. Each one of us does "try my best to be just like I am," and none of us enjoys working for others, including for Maggie, from whom we receive neither a nickel nor a dime. Freedom from nags, cranks, government, do-gooders, control-freaks and idiots is all that we ask for.
Over the past decade or two, the marketing of higher ed has been to sell it as a financial investment. Of course, financial investments are about supply and demand, and when the supply goes up and demand goes down, the proud grads with their marketing-inflated grades are SOL.
If they want to market higher ed to the masses, they need to either market as adolescent sex resorts as Club Ed, or as an opportunity be become a citizen who is more deeply rooted in their culture. I suspect the former, "the college experience", sells better to the youth.
As I think about it, there's also the social angle (non-college grads like Bill Gates and Steve Jobs and Bob Dylan have trouble getting invitations to the nice parties and clubs) - and also the networking angle, but that mainly works well for high-prestige and high-visibility schools: Ivy League, Little Ivies, Big Ten, UT, MIT, Va. Tech, and so forth but many other colleges have established very tight networking for their grads. I'm thinking of USC, Connecticut College, Georgetown, Kenyon, and there are plenty of others where loyal alumni will do anything to help grads find a career track they want.
Barrister, I think that marketing colleges "as adolescent sex resorts" is quickly becoming a losing strategy given the dept of education's recent redefinition of sexual assault (essentially using civil liability standards in what is a criminal matter). This has troubled me since I first heard about it. What is your opinion?