The author points out that we all know that "correlation does not indicate causation", but there is an equally important error often drawn from data: The confusion of statistical significance with real world meaning.
Don't confuse statistical and substantive significance! A quote:
As science grows more powerful and government more technocratic, the stakes of correlation—of counterfeit relationships and bogus findings—grow ever larger. The false positive is now more onerous than it's ever been. And all we have to fight it is a catchphrase.