It's about Americans who have too much pride to accept government handouts. A quote:
It should be a scandal that the federal government is purposefully weakening a core principle of our value system: self-reliance. To wit, the feds are praising local bureaucrats for "counteracting" what they call "mountain pride." These bureaucrats are convincing people who characteristically reject food stamps to instead embrace a culture of dependence.
It's in the politicians' interest to grow dependency: dependency means votes. It's in the bureaucracy's interest to grow dependency: that's how they grow their "business" and make themselves necessary and important, and keep their jobs.
For them, it's a no-brainer.