We are a commune of inquiring, skeptical, politically centrist, capitalist, anglophile, traditionalist New England Yankee humans, humanoids, and animals with many interests beyond and above politics. Each of us has had a high-school education (or GED), but all had ADD so didn't pay attention very well, especially the dogs. Each one of us does "try my best to be just like I am," and none of us enjoys working for others, including for Maggie, from whom we receive neither a nickel nor a dime. Freedom from nags, cranks, government, do-gooders, control-freaks and idiots is all that we ask for.
When I think about marketing genius, I usually think of bottled water. However, maybe the marketing of vodka takes the cake.
Water and vodka lack color, flavor, and odor, so they both present formidable marketing challenges which Madison Avenue has masterfully overcome in the effort to persuade you to part with your hard-earned money.
My high school buddy is chief winemaker for a large, respected winery. when they faced a downturn in prices for fine wine, his boss(es) arranged for him to make vodka for several very famous vodka makers. Eddy made the same stuff for everyone; they were poured into different bottles and labels. He pointed out that this was simple alcohol, although you could add a flavoring if the label insisted.
He loves making wine. Different experience, particularly as he oversees the viticulture and harvest.
I've been to Poland and sampled many different brands of Vodka. It's subtle in most cases but there is definitely a difference. There is a problem with many bartenders who over shake and thus waterdown the flavor that is there.
And while I would agree for the most part about water, I've lived in different towns that had significanly different water qualities. H2O is H2O is H2O, but unless it's distilled there are bound to be trace minerals either naturally or acquired from the conduits.
Atlanta tap tastes just fine out of the 'hooch. I only use bottled water for the carry convenience. I guess we could ise thermoses or sports bottles more for portability requirements, usually we just grab a bottle of water.