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Wednesday, January 21. 2009

The Life of a Salesman

David Ogilvy had, and still has, a near-mythic stature in the world of advertising and marketing. However, his life was far more interesting than that.


Paul Carroll's WSJ review of a new bio of Ogilvy begins:



David Ogilvy (1911-99) had a grand life. He also had a boundless personality and a lot of fresh ideas, not to mention the luck of a booming postwar economy and the genius to take advantage of it. He helped transform the world of advertising -- and generally in a good way, even for those of us who usually find advertising an annoying distraction from important things, like sports.



Read the whole review.

Posted by The Barrister in The Culture, "Culture," Pop Culture and Recreation at 14:05 | Comment (1) | Trackbacks (0)

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I first read David Olgivy's primer on advertising- "Olgivy on Advertising"- back in the 1980's when I was getting serious about becoming a marketeer. I still have it around here someplace- it is a medium format book filled with chapters and illustrations of his and other advertising agencies' great campaigns, tips on writing ad copy from Olgivy and other greats in the biz, and all just superbly written in Oligivy's signature blunt-and- right-to-the-point style. It is the next best thing to working next to the master himself and is the most inspirational how-to book I've ever read about marketing. If you are an advertising person, or a small business person, or just interested in the power of persuasion, I recommend it most enthusiastically. Think I'll go dig it out again, the times demand creative marketing more than ever.
#1 greenmtnpunter on 2009-01-21 15:10 (Reply)

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