We are a commune of inquiring, skeptical, politically centrist, capitalist, anglophile, traditionalist New England Yankee humans, humanoids, and animals with many interests beyond and above politics. Each of us has had a high-school education (or GED), but all had ADD so didn't pay attention very well, especially the dogs. Each one of us does "try my best to be just like I am," and none of us enjoys working for others, including for Maggie, from whom we receive neither a nickel nor a dime. Freedom from nags, cranks, government, do-gooders, control-freaks and idiots is all that we ask for.
David Ogilvy had, and still has, a near-mythic stature in the world of advertising and marketing. However, his life was far more interesting than that.
Paul Carroll's WSJ review of a new bio of Ogilvy begins:
David Ogilvy (1911-99) had a grand life. He also had a boundless personality and a lot of fresh ideas, not to mention the luck of a booming postwar economy and the genius to take advantage of it. He helped transform the world of advertising -- and generally in a good way, even for those of us who usually find advertising an annoying distraction from important things, like sports.
I first read David Olgivy's primer on advertising- "Olgivy on Advertising"- back in the 1980's when I was getting serious about becoming a marketeer. I still have it around here someplace- it is a medium format book filled with chapters and illustrations of his and other advertising agencies' great campaigns, tips on writing ad copy from Olgivy and other greats in the biz, and all just superbly written in Oligivy's signature blunt-and- right-to-the-point style. It is the next best thing to working next to the master himself and is the most inspirational how-to book I've ever read about marketing. If you are an advertising person, or a small business person, or just interested in the power of persuasion, I recommend it most enthusiastically. Think I'll go dig it out again, the times demand creative marketing more than ever.