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Thursday, January 8. 2009

American marketing


America is the world master of marketing and advertising. (We owe something to the great advertiser David Ogilvie for that.) From For the Greater Goods, in The American:



The latest Interbrand listing of the most valuable global brands reveals 8 American brands in the top 10 and 52 in the top 100, more than twice the expected numbers based on America’s cut of roughly a quarter of the world economy. Coca-Cola, Nike, and Starbucks command more loyalty among many consumers than any political party or trade union.



Read the whole thing to learn how it happened.



 

Posted by The Barrister in The Culture, "Culture," Pop Culture and Recreation at 07:00 | Comments (5) | Trackbacks (0)

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I haven't had a Coke in more than a decade because I can't stand the taste, I don't own any overpriced Nike crap, and I've never even been to a Starbucks---what's wrong with me? Maybe I need to see a shrink?
#1 Agent Cooper on 2009-01-08 14:20 (Reply)
Around 150 of the top Global 500 companies are American...
#2 Scott Wiggins on 2009-01-08 18:40 (Reply)
"Coca-Cola, Nike, and Starbucks command more loyalty among many consumers than any political party or trade union."

Dumb comparison. I'd go for it if we could buy our politicians on the cheap, put our stinky feet into them and run them into the ground, and then piss them away after we got our caffeine jolt out of them.
#3 Meta on 2009-01-08 20:11 (Reply)
Can anyone explain the insipid "What's G?" commercial?
#4 The Distributist (Link) on 2009-01-08 22:35 (Reply)
That was insipid. Perfect word. "The heart, soul, and hustle of the game." But in comments, someone said it was the new Gatorade. "G". Gag.
`
#4.1 Meta on 2009-01-08 23:25 (Reply)

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