Quick Thinking
"...thinking, Gladwell tells us—or, more precisely, thinking too much —can trip us up. Consider the curators at the Getty Museum who were offered the opportunity to purchase a rare sixth-century Greek marble statue of a young man. After a year of sophisticated archaeological and geological analysis that included core sampling and electron spectrometry and X-ray diffraction, they handed over nearly ten million dollars, cer-tain that the piece was authentic, a find. Meanwhile, two leading art historians, Frederico Zeri and Evelyn Harrison, and Thomas Hoving, the former director of the Metropolitan Museum of Art, each came to a different conclusion after simply eyeballing the piece: even in the face of such compelling scientific data they felt it was a fake. And they were right:
In the first two seconds of looking —in a single glance—they were able to understand more about the essence of the statue than the team at the Getty was able to understand after fourteen months. "
Thus begins Susan Halpern's review of two books which deal with "intuition" and unconscious thinking, one by Malcolm Gladwell and one by Elkhonon Goldberg. The point, I suppose, is that we don't know what we know..but you already knew that, right? We bring much more to bear on decisions that we are aware of, so that quick decisions - not impulsive decisions - can be pretty good ones. An example from relationships:
"as Gladwell reports, there is speed dating, where unclaimed singles scurry around a room sizing up potential mates in a couple of minutes. Gigerenzer's work shows that most people need not spend a lot of time, or encounter a tremendous number of new prospects, to find a suitable partner."
Re the latter - duh. How about anyone who would talk to you. Read entire interesting but long piece in NY Review of Books here.
