Journey Through the Checkout Racks. One quote:
Start with something that hasn’t changed: American women’s obsession with their figures. The January 1963 Redbook featured a cover line on a 10-DAY DIET TO HELP YOU RECOVER FROM THE HOLIDAYS; the February 2013 issue cajoles readers to “get to your best weight ever” and promises “the plan and the push you need.” The April 1963 Ladies’ Home Journal pledged ideas on how to “dine well on 300 calories”; the February 2013 issue offers a more cheerful take on weight control: “Yay! Retire your fat pants forever.” One shudders to think of the pounds lost and gained over five decades of readership...