Rush Limbaugh: We've Got To Fight In The Sphere of The Culture.
I think he's right, at least in part. Rush's tendency is to imagine that voters apply hard logic. It puzzles him when they do not. However, in retail politics, cultural signals and tribal signals matter. Policy wonks like me think it's superficial, but you can't get a policy until you win an election. There are plenty of low-info voters out there who vote on emotion, affinity-feelings, and things like that.
Mitt Romney was an excellent candidate on paper, but too many voters just couldn't "relate" to the guy. Actually, he did quite well, all things considered. A quote from Ace's post:
This was Breitbart's main idea, that politics was simply the expression of choices and preferences that had already been decided by the culture.
The "culture" doesn't care what gays do, and doesn't want to know or to think about it. The "culture" likes pop music. The "culture" is squeamish and ambivalent about abortion, and prefers to sort-of accept it and ignore it. These things are signals, not real policy issues. Let's face it: Conservatism and Libertarianism is a bit dorky. Mitt Romney probably never heard of Beyonce, and all I know of her is the name. Would not know her from Adam. I am more of a JS Bach guy. An East Village dork, but you wouldn't know it if you met me in the pub.