Maggie's Farm

The distinguished publisher of The Rumford Meteor has gone Hunter Thompson, or Carl Hiassen, or Rupert Murdoch, or The Onion, or something like that. 

If Maine is Lake Wobegon on meth and welfare, this online newspaper captures the local ambience with, dare I say it, wit and wisdom.

Not only that, it's all pure fact. No wonder everybody in the Statehouse in Augusta (where's that?) reads it. And if Maine has any remaining local journalists, I'm sure they read it too.

Recent headline: In Lyman, You Gotta Get The Trash First. Then When You Got The Trash, You Get The Selectman Power. Then When You Got The Power, Then You Get The Womens

and this one: Maine Urges Homeowners To Inspect Heating Oil Tanks, Make Sure They Can Hold All Fourteen Gallons Of Oil You Can Afford This Winter »

It's a slice of America, and Mr. Sullivan has, I think rightly, recognized that colorful local online news is part of the future of journalism as the dead tree approach dies its slow death. Only problem: do people in Maine have internets?

How does one market a new online local (ie statewide) newspaper? Rent a billboard? Where?