We are a commune of inquiring, skeptical, politically centrist, capitalist, anglophile, traditionalist New England Yankee humans, humanoids, and animals with many interests beyond and above politics. Each of us has had a high-school education (or GED), but all had ADD so didn't pay attention very well, especially the dogs. Each one of us does "try my best to be just like I am," and none of us enjoys working for others, including for Maggie, from whom we receive neither a nickel nor a dime. Freedom from nags, cranks, government, do-gooders, control-freaks and idiots is all that we ask for.
I don't recall this specific ad, but I certainly recall Rheingold beer along w/Ballantine ale ("Look for the three ring sign"). I grew up in eastern Long Island, and have good memories of my brother and I along w/my Father and one of two of his friends crabbing in Mecox Bay (in Water Mill, back when there were crabs for taking (in season only)... a bushel/day in four hours was a typical catch for us.
Anyway, there was always a six pack of one of the above handy for the adults.
While I have vague memories of Noo Yawk beer ads from watching the football Giants on TV, my memories of beer ads go to Nichols and May Naragansett Beer ads. Go Red Sox. Unfortunately, my favorite 'Gansett Beer ad isn't on YouTube.
I do remember that Schaefer jingle. Speaking of alcoholics, that reminds me of Jim Backus's Delicious. I remembered it as " Even the cork tastes good," but turns out he actually said, "I even like the cork."
As a kid I liked the song, not now. Then I thought they were having fun, now it seems faked. I prefer the B side, "I need a vacation," which as a kid I could identify with- just like wanting summer vacation to start.
Actually, Rheingold was a very good tasting beer. I do remember this commercial. They brought back the brand as a contract brewed beer made by Utica Club. Not too good, second time around. Rheingold was the official beer of the Mets and Ballantine was the official beer of the Yankees.
I remember the jingle that ended the song, starting with "My beer is Reingold, the dry beer, ...." I was brought up in the Boston area, I probably heard it listening to Red Sox games. I also well remember "Schaefer is the one beer to have when you're having more than one!" And yeah, I've often reflected that if they ran that today, the first time some drunk who'd been drinking Schaefer beer hit someone the victim or their family would sue them big time.