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Saturday, June 26. 2010Sat morning links The writing's on the wall: Apple Unveils New Marketing Strategy
Who needed all those pesky middlemen, anyway? Sorry, guys, and thanks for all the years of service and dedication. That's the way it goes. The article continues:
Kim Jong-il Blamed for N.Korea's Foolish World Cup Tactics YouTube Wins Lawsuit from Greedy Asswipes at Viacom But, as Grandma used to say, "What goes around, comes around..." Anti-Noise Activists Oppose Sounds for Electric Cars
2 Million Cribs Recalled from 7 Manufacturers On a couple of different levels, this is historically a major news story, yet I saw no blogger mention it, and the link I saw was only being used as a throwaway joke. CNN Drops AP Service to Focus on Own Newsgathering Tough question: Is this good news or bad news? On one hand, any disaffiliation with the loathsome, biased AP sounds like good news, but letting CNN decide what's "news" or not sounds even scarier than the way it was. Now here's an intriguing headline: "Giving Poor Kids Computers, Internet Makes Them Stupider" Doesn't seem to make much sense, right? Assuming they're not spending all of their time reading online comic books, you'd think, in general, their overall world view would be enhanced, their scope of subjects would be broadened, and — especially if they blundered their way onto a professional news organization such as the Huffington Post — their overall vocabulary would improve. And, when they didn't understand something, they'd simply ask.
Then, when you read the real reason, it all makes sense:
What makes the following particularly impressive isn't just the age, but the quality: Obama, Lady Gaga, Compete for Facebook Fan Record
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? ---- We're a 100% Mac household, and I don't think we've ever bought one of their products other than directly from the website, delivered by mail. Who needs a store? Their on-line help is great.
Clubs -
"The Apple story is from 1997." I know. I just wanted something to go along with the pic, so I typed "apple unveils new marketing strategy" in Google and there it was. And, as Texan99's comment above proves, the date made no difference. Whether it's 1997 or 2010, Apple continues to do its best to turn itself into a toy company. As a Mac-head, I presume you caught that article a few weeks ago about Apple passing Microsoft? Read the article carefully and you'll notice they never refer to Apple as a "computer company". Comparing the Apple of today to Microsoft is comparing -- no pun intended -- apples and oranges. Texie - I meant to answer this yesterday and got distracted. As to your question:
"Who needs a store?" It depends on what one expects to go wrong. In your case, the most likely thing to go wrong would be software-related, at which point a phone call should do the trick. In my case, since I can solve software problems myself, my biggest worry is with the hardware. I tend to drive my system pretty hard, unabashedly forcing it to keep the CPU operating at 100% for hours on end, making it perform five or six duties at once, and throwing 150-gig video files at it left and right. If there was a PETA for computers, I'd be Public Enemy #1. So, if suddenly a hard drive blows out, I slap it in the box, grab the receipt, hoof it over to Office Depot, angrily bark at the manager, threaten to sue them for their last thin dime, get the hard drive replaced, bust on home, slap it in and hit the power button. Elapsed time: 56 minutes That, compared to two weeks at the Customer Service Center. That's the dif. Huh. Well, it's true that I've never in the last 20 years or so taken an Apple product in for repair. Where I live now, it wouldn't be feasible anyway, unless I wanted to drive a few hundred miles. Luckily, I use Mac products, so the issue never comes up! :-) Good thing, too, if my experience with electronics stores concerning things like printers is any guide. I'd rather drive knitting needles into my eyeballs than deal with the stores I used to do business with in Houston, like MicroCenter.
I know Mac makes a lot of toys, but I don't buy them, for the most part. I just want a couple of laptops and an Airport. I love my Mac. Stop being mean about my Mac! Texie -
"I just want a couple of laptops and an Airport." What a great gal. :) "Stop being mean about my Mac!" Moi? Why, I never! Well, okay, there was that "toy company" remark. And that "somewhere below dog drool on the evolutionary scale" comment certainly didn't help. And I suppose that "I'd shoot myself first" declaration showed a slight prejudice on my part. But I never meant to be mean. Just honest. :) Actually, I draw a heavy line between Apple and Mac. Macs are terrific. Apple sucks the big one. You probably know most of the reasons why. I'd elaborate, but my mother taught me not to spoil my dinner. Seriously, I must not have been paying attention, because I don't know what you have against Mac toys. I think they look great; I just don't need them and so don't budget for them.
You probably know about a million times more than I do about what gear works in the high-pressure uses you put it to. I just know that I wasn't happy on the occasions when benighted firms tried to make me use PCs, but I've always been happy with my Macs. All I do is email and websurf and shop, and occasionally listen to an iPod. I don't want to learn a lot of complicated stuff. Plug-and-play on a Mac is aimed directly at someone with a short attention span like me. Texie -
"against Mac toys" They're Apple products. BIG difference. And I certainly don't have anything against them (how does one have anything 'against' a telephone??), it's the company that's been so disappointing over the years. But it's a long story, and not my battle. I loved my Mac, but I like lots of hardware and software choices more. The Apple software choices are annoying, it's true. The laptop I use now has an Intel chip and a PC side I can turn on. It hate to do it, but I use it when I have no software choice. Sure is hard to figure out how to do anything on that side. The simplest thing, like finding a file, becomes complicated -- but it does give me access to a wider world of software, on the rare occasions that it would matter to such as casual user as myself.
Texie -
One word: Nomenclature. It took me a year to figure out how to place a simple black border around a picture in Photoshop. I tried all of the regular menus over and over, knowing the command had to be there somewhere, but t'wasn't to be found. Then one day, in a fitful act of desperation, I was once again on The Hunt and this time started trying menus where the command couldn't possibly be, like the File Menu and Edit Menu. The Edit Menu, for example, is for editing functions, like Cut, Paste and Select All. Everybody knows that. It's not for graphic functions. On the Edit Menu is a strange word, 'Stroke'. That was it. It put a 'stroke' of black around the pic. Okay, so why was it on the Edit Menu? Because Photoshop was originally an Apple program, and that's where Apple put such commands, because you were 'editing' the picture. Nomenclature. "The simplest thing, like finding a file, becomes complicated" Same dif. New territory, unfamiliar ground, different words and menu placements. And it's always the other company that's not doing it "the correct way", of course. But on both systems the same functions are just as easy to perform -- once one learns how to do them. And that's cool your rig came with a Windows emulation program. I presume 'Parallels'. Best of both worlds! it's the company that's been so disappointing over the years
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