From Spruill on student loans and government obesity:
(A) point I made during the student-loan debate is that it has demonstrated the process by which a basically conservative citizenry can be made to accept a much larger federal government. Step one, subsidize an activity through the private sector, gradually getting the public to think of the subsidy as an entitlement. Step two, get the government more involved through the direct provision of the activity. Step three, denounce the old subsidy as corporate welfare en route to arguing that the government should be the sole provider.
If anyone counters that the government should stop subsidizing the activity, call him a radical (and possibly racist) throwback. If anyone tries to defend the status quo, call him a corporate shill.
Related, see How 100 million lose insurance under Obamacare. Many will no doubt be eager for a government plan...if that's all there is.