Who controls the memes, controls the Universe.
Elon Musk
That evil, if true, quote comes from a Quilette post on The Narrative and Its Discontents. Who constructs our realities? Scott Adams likes to talk about how we are all hypnotized, and there is some truth in that. The awareness of that might be the way out of it.
Scott, like Rush, were/are de-hyponotizers.