From the article:
For a small school located in the nearest thing to the middle of nowhere, Hillsdale has an outsized impact. Its graduates can be found working all over Capitol Hill and in the White House. Its monthly newsletter, Imprimis, has a circulation of 3.7 million, and its free online courses in history, politics, and philosophy have been viewed millions of times. It could reasonably be said that, under Arnn’s leadership, Hillsdale has become a full-blown multimedia company, which just happens to include a college among its many endeavors.
Here's an enjoyable video interview with the president of Hillsdale