At Quillette, The Preachers of the Great Awokening
... antithetical to the stated goals of Wokeness is the tendency of its most popular preachers to castigate sinners instead of calmly attempting to persuade them of the justness of the Woke doctrine. Antithetical, but perfectly comprehensible from a signaling perspective. Those who are Woke don’t really want to inhabit an entirely Woke world without the bigoted masses; instead, they want to occupy a world of good and evil, of the just and the wicked, of the high status and the low status, of the elite and hoi polloi. The Woke faithful almost certainly do believe that the world is unjust, even wicked, and they almost certainly do sincerely want to ameliorate the suffering of its victims. However, they also want to signal their membership to an elite and morally righteous club, and therefore they need an out-group, a foil, a morally wicked other for contrast. And, they can’t let just any kind-hearted person into their club, because then it would lose its exclusivity. So they must develop a strenuous vetting system, one that is vigilant and suspicious and quick to detect sin.