We are a commune of inquiring, skeptical, politically centrist, capitalist, anglophile, traditionalist New England Yankee humans, humanoids, and animals with many interests beyond and above politics. Each of us has had a high-school education (or GED), but all had ADD so didn't pay attention very well, especially the dogs. Each one of us does "try my best to be just like I am," and none of us enjoys working for others, including for Maggie, from whom we receive neither a nickel nor a dime. Freedom from nags, cranks, government, do-gooders, control-freaks and idiots is all that we ask for.
Ah, remember Orson Welles? Not skinny Orson Welles. I mean Fat Orson. He grew a big beard so he'd have the semblance of a chin, and hawked cheap wine on television in between reminding Merv Griffin (thanks, Bulldog) or Mike Douglas how big a deal he used to be. Whatever those brigands at Paul Masson paid the talented dirigible to utter their slogan, it wasn't enough. I remember it as clearly, and with affection, as the day it was uttered. I remember the only glass of Paul Masson I ever tried too, for other reasons.
By many estimates, more than half of online video ads are not seen, either because they are buried low on web pages or run in tiny, easily ignored video players on those pages, or run simultaneously with other ads. Vindico, an ad management platform company, deemed 57 percent of two billion video ads surveyed over two months to be “unviewable.”“The advertiser sees a report on an Excel spreadsheet that says, ‘Yeah, these ads ran,’ ” says Matt Timothy, Vindico’s president. “But more than half of them ran without being seen by a human being.”
Oh look: The Great Unread wants to point out their competitors for ad revenue are the Great Unwatched. Awesome concern trolling.
Someone should take that thing away from Gandalf the Green before there's an Incident.
25 years ago while dove shooting near the Salton Sea I discharged a shotgun while standing next to a huge stack of 1 or 2 inch by 20 foot pipes, it sounded like God's Own pipe organ. Much more melodic that this tuba.
HA! Vindico is one of my clients. I give them credit for trying to fix a problem that needs to be fixed. The problem is, advertising agencies are loathe to really push to fix it because they like cheap advertising. As long as ads can run, the agencies can say they know they ran, and they can still buy them cheaply, there will be no fix in place for the problem Vindico is working (however tepidly) to fix.
It's a real problem in digital media, though. Tons of money paid out for unseen advertising. Funny thing is all the ad agency models account for these ads being served as being 'seen' in some format. They have something called an "attribution model" that assigns a value to each ad served regardless of whether it is seen or not. These models dictate how money gets spent, and they favor cheap advertising (read as unseen advertising).
It's kind've like climate change models. What you can't see is what hurts the believers, but as long as you spend as little time as possible not discussing what you can't see, you can justify what you can see and claim it's reality.
There are solutions to the problem in advertising, just as there are solutions to the problem in climate change believers Both require a willingness to approach the given issue with an open and realistic scientific model.