Story here. A quote:
“The American market for straightforward guides to etiquette dwarfs the British one. Even though large numbers of the British and especially the English are sticklers for etiquette, they pretend that such matters are either unworthy of discussion or in no need of it. Much more popular are guides that give them cynical or supercilious treatment. These reflect, wittily and sometimes not so wittily, on when it is a good idea to lie, how to navigate the hell of a second family, and the art of deflecting people who threaten to be tedious. It is a defining feature of English manners that they can be treated, simultaneously, as vitally important yet also comical. But then one could apply the very same terms to Englishness itself.”