"Don't Buy The Hype, College Education Is Not An Investment"
The article is referring to an expensive Liberal Arts education. However, most American higher ed does not involve the elite and expensive private colleges. Much higher ed is career-oriented at community colleges, for just one example.
Many colleges, even prestigious universities like Cornell, have a multitude of career-oriented colleges. Even Agriculture and Hospitality colleges. You can go to college to learn how to maintain golf courses. Such grads get instant jobs with big future potential.