Maggie's Farm

Are we Slaves to the Algorithm?

 Last year Target, a marketing company, yet again proved the power of algorithms, in a startling way. Its software tracks purchases to predict habits. Using this, it chooses which coupons to send customers. It seemed to have gone wrong when it began sending a teenage girl coupons for nappies, much to the anger of her father, who made an official complaint. A little later, the New York Times reported that the father had phoned the company to apologise. "It turns out," he said, "there have been some activities in my house I haven’t been completely aware of." He was going to be a grandfather—and an algorithm knew before he did.

It would take me all day to solve simple problems with algos. My brain thinks by jumps. Computers need them though.