From The Truth about Christmas in American Thinker:
Jesus Christ staked his whole reputation, without reservation, on the claim that his equality with God was firmly anchored on nothing but the truth. And the truth is not subject to one's preference; it is true, whether one believes it or not. It is not contingent upon belief, but rather belief is only justified when that upon which it is grounded is the truth.
This is the context within which Jesus Christ made his rather astonishing claim, the truthfulness of which endows the story of Christmas with its enduring significance. And though he made it in a least intrusive and most gentle fashion, he did not seek - then or today - to indulge the neutrality or merely passive assent from his hearers, because like no one else, he fully understood the full force of its implications.