Maggie's Farm

I like the ad, but it would be more effective if the type were somewhat bigger. In some frames it's really hard to read, and in most of them it's not easy, and it distracts from the general impact. If you're peering at the type, you're not seeing the picture beneath.

I suspect it was designed by a young person whose vision is really acute. But ads like this are supposed to be easy to read, for people with perfect vision and hearing, and those with senses less than perfect. It should go directly from the senses to the brain with no interference.

Other than that, I like the message and agree with it.

Marianne [the old editor who can't quit editing]