How often do you hear people say "I never lost 8 of the pounds I put on with my first kid" ? Clearly women do not need to be menopausal or post-menopausal to gain weight. Just look around at all the fat American women.
I think it matters in life to stay trim and strong, whether pre- or post-menopausal. You can be more athletic, agile, energetic, sexy, cheerful, and able to avoid many of the physical consequences of being overweight from plantar fasciitis and arthritis to breast cancer.
Plus it makes life more fun and you can wear better clothes. Except for those blessed with the right genes (physical and psychological), most people have to take deliberate responsibility for their level of fitness and, in the modern world of sedentary ease and carb abundance, it can be a challenge if you have an impulsive rather than obsessive-compulsive personality.
Is getting fat partly a socio-cultural phenomenon? Of course, but that's a more complicated subject than I wish to take on on Mother's Day. What about the middle-aged men making themselves pudgy? That's another sad topic too, but I believe that it is part of the duty of a wife to keep her man fit for life even if she "lets herself go". An obvious risk in that, though...
Post-menopausal women do have a greater chance of gaining weight even if they have been fit and shapely beforehand. It should not be used as an excuse, but the changes in sex hormones do alter fat storage and, seemingly, metabolic rate. Why nature designed it that way is a mystery, but nature has little need for post-menopausal females. Society needs them, but Mother Nature does not.
Generally speaking, post-menopausal women need far fewer carbs and less food in general than in youth almost entirely regardless of activity level. Another change is that the physical distribution of fat (from excess carb intake) changes in unhealthy and unattractive ways (unattractive in our culture, anyway).
Mayo Clinic study finds explanation for postmenopausal belly fat - The post-menopause belly comes from revved-up proteins.
Menopause Myths On Weight Gain And Age Dispelled
Weight gain in menopause: Why does it happen, and what can you do?