I don't know whether David is right about all of this, but it's an intelligent analysis: David Horowitz: How Republicans can win. A sample:
Why are Republicans so reluctant to name the victims of Democrat
policies, particularly the victims among America’s minority communities
and working classes? Why don’t Republicans identify Democrats as a
threat to those communities as Cuomo declared Republicans a threat to
women? How can you win a war when the other side is using bazookas and
your side is using fly swatters?
Defending the victims of job destroyers is morally and emotionally
stronger than defending rich “job creators.” It creates sympathy and
arouses anger. It inspires concerns about justice. It’s how the
Democrats’ recruit and energize their troops. It’s the way — the only
way — Republicans can neutralize the Democrats’ attacks on them as
defenders of the rich, and return their fire: by framing them as the
enemies of working Americans and the middle class.
During Obama’s four years in office, African Americans – middle-class
African Americans – lost half their net worth as a result of the
collapse of the housing market. That’s one hundred billion dollars in
personal assets that disappeared from the pockets of African Americans
because of a 25-year Democratic campaign to remove loan requirements
for homebuyers. Yet in 2012, Republicans were too polite to mention
this!
The fingerprints of Barack Obama, Jimmy Carter, Bill Clinton and
Barney Frank were all over the subprime mortgage crisis. The campaign to
remove loan requirements for African American and other minority
borrowers started with Jimmy Carter’s Community Reinvestment Act. It
snookered thousands of poor black and Hispanic Americans into buying
homes they couldn’t afford, which they then lost. How traumatic is the
loss of one’s home?
By securitizing the failed mortgages, Democratic bundlers on Wall
Street who had poured $100 million into the 2008 Obama campaign made
tens of millions off the misery of those who lost their homes. In other
words, with the help of Clinton, Frank and Obama, Wall Street Democrats
made massive profits off the backs of poor black and Hispanic Americans.
But Republicans were too polite to mention it. Here was a missed
opportunity to neutralize Democrat attacks on Republicans as the party
of the rich and exploiters of the poor. It was an opportunity to drive a
giant wedge through the Democratic base.
The bottom line is this: If Republicans want to persuade minorities
they care about them, they have to stand up for them; they have to
defend them; and they have to show them that Democrats are playing them
for suckers, exploiting them, oppressing them, and profiting from their
suffering.