We are a commune of inquiring, skeptical, politically centrist, capitalist, anglophile, traditionalist New England Yankee humans, humanoids, and animals with many interests beyond and above politics. Each of us has had a high-school education (or GED), but all had ADD so didn't pay attention very well, especially the dogs. Each one of us does "try my best to be just like I am," and none of us enjoys working for others, including for Maggie, from whom we receive neither a nickel nor a dime. Freedom from nags, cranks, government, do-gooders, control-freaks and idiots is all that we ask for.
The playbook is clear: A barrage of negative advertising to define your opponent before he can define himself; a stream of issues and events to mobilize your base; and a meticulous ground game to squeeze every last vote out of the base come November. As for the small number of voters who haven’t made up their minds already, you don’t try to argue that they’ve never had it better, but rather that the other guy is unacceptable. In the end, you win a narrow victory by default. Sure, you haven’t really confronted the country’s deepest problems. But there’ll be plenty of time to deal with them next year.
It's basically the strategy that Harry Reid employed to be re-elected here in Nevada. (Well, more or less--Harry Reid also promoted his power in Washington as an implicit promise that he'd keep bringing more federal dollars to the state.)
The problem for Obama, though, is that while this strategy might work with his base, and while the Democrats are hoping to generate enough voter fraud in some of the swing states, Harry Reid lucked out in getting to run against Sharron Angle who didn't come across well and who it was easy for him to paint as a nut. Obama may try and try to demonize Romney, but the attacks aren't likely to stick, although the lamestream media is doing its best to promote them right now.