Read all about Ashley Madison:
After spending several years as a sports agent at Chicago's Interperformances, Biderman founded Ashley Madison in 2002, naming the company after the two most popular names for baby girls that year. A large chunk of his work as an agent involved helping professional basketball players juggle their wives and mistresses, so when he read somewhere that 30 percent of users of Internet dating services were pretending to be single when they weren't, a light went on, pointing the way to an underserved online niche market. What would happen, Biderman thought, if cheaters had a website all their own?
Clever entrepreneurs, but I wonder how Biderman's Mom and Dad feel about his business.
The natural desire for novelty and excitement in romance and sex is always with us. It takes a while to realize that the new one is, well, just another deeply flawed person too. And for them to realize the same about you.
In my work, I tend to deal with the grim fallout of such adventures so I tend to be biased against acting on romantic temptations. Unlike the "sophisticated" Europeans and Asians, Americans tend to expect vows to be deadly serious. Especially church vows.
I say "tend to." Here are some US infidelity stats. Relatively few American marriages survive adultery, and those that do have some permanent damage.
Another data point, from this site:
Medical field(s) with the highest divorce rate: Psychiatrists and marriage counselors. Ouch.